Fan darling Eugenie Bouchard has meanwhile left the world’s top 100 – more and more sponsors are turning their backs on the former Wimbledon finalist.
The following year, Bouchard didn’t run much together anymore, and when she seemed to have found her form again, she fell in the U. S. Open locker room, suffered a concussion and more or less dropped out of the rest of the season.
In 2016 it was still among the top 50, and in 2017 it was just under the top 100 – currently it is only listed at 115th place. Again this season it doesn’t look like a comeback to the top of the world: Bouchard’s record – 3 victories, 4 defeats, last in Indian Wells in round one 3:6,4:6 against Sachia Vickery.
Although it seems as if Bouchard’s crash on the course has no effect on her media impact outside the white lines – among other things, she posed for the second time in a row for the legendary Swimsuit Edition of Sports Illustrated in 2018.
However, their sponsors seem to lose patience. As the New York Times reports, toothpaste company Colgate, insurance company Aviva and nutritional supplement company Usana have not renewed their contracts for 2018. The contract with clothing company Nike is also dependent on results and ranking – since 1. As a result, no payments would be made in March.
Even an exclusive clothing line should no longer be designed for Bouchard. The 24-year-old is also currently playing without a contract with the club company Babolat. It expired in 2017 and was not extended, during the off-season (and only just in Indian Wells) the Canadian had been spotted with clubs from Head, but a change has not yet taken place.
In addition to new sponsors, Bouchard is also looking for a new agent after John Tobias has broken up with TLA. One reason: Bouchard had concluded two smaller contracts without his knowledge. TLA was already the fourth agency since 2014 to join Bouchard’s side, having previously been represented by the giants Lagardère and WME/IMG.
However, Bouchard does not have to worry financially yet. Two weeks ago, she won the lawsuit against the American tennis federation over her fall at the US Open 2015. Although the amount of the payment to Bouchard has been kept secret, it is assumed, however, that damages in the at least medium seven-digit range will be paid due to lost income.