The US Open has also introduced changes following the announcement of the French Open prize increase. The Grand Slam tournament in New York has a new look and will be marketed with a different logo with immediate effect.
To mark the 50th anniversary of the US Open, the American Tennis Federation USTA presented a new emblem for its largest annual tennis tournament on Tuesday.
The logo was designed by the world-famous graphic designers Chermayeff & Geismar & Haviv and replaces the long-established logo with the iconic flame ball.
“The new logo is perfect for the digital age. These millenials need simplicity,” an anonymous USTA board member is quoted.
“The new logo radiates energy and perfectly captures the dynamics of the US Open,” said USTA Marketing Director Amy Choyne.
This year the renovation work at Louis Armstrong Stadium will be completed, including the brand new roof and matches in the night session, “It will feel like a new facility and a new experience, so the logo is a nice side effect,” said Marteting Director Nicole Kankam.
Of course, the corresponding marketing articles must not be missing, which are to be available from the early summer and are likely to recoup some of the construction costs. The 50. US Open starts on 27. August 2018 and last until 9. September 2018.