tennisnet.com and Lacoste present the “Crocodile Road to Roland Garros” – learn more about the life of company founder and tennis legend René Lacoste in our new series and win an exclusive VIP package for the French Open as well as great weekly prizes from the sports and lifestyle brand.
Everyone knows it – many have already worn it. The polo shirt. The creation of the legendary Lacoste polo shirt is due to a pragmatic and useful form of a garment.
The founder of the fashion and lifestyle brand, René Lacoste, was one of the best tennis players in the world at the time and won the French Open several times around the 1920s. Born in Paris, he already devoted himself to fashion during his tennis career and discovered a second passion early on.
In 1933, for a simple and pragmatic reason, the polo shirt was created. Lacoste cut off the sleeves of a long-sleeved shirt to make it easier and more comfortable to play tennis: “First and foremost, elegant clothing is characterised by being appropriate to the situation and circumstances,” the fashion icon explained. With his home-made short-sleeved shirt, Lacoste brought about a revolution in fashion in tennis, made the simple polo shirt socially acceptable on the world’s tennis courts and thus created the style of the global company.
Many years later, the Lacoste polo shirt became a cult item and is still one of the most fashionable items of clothing around the globe.
The French textile capital Troyes is considered the birthplace of the unique savoir-faire, which is now exported all over the world. Five steps for the production of a Lacoste polo shirt have been optimized and perfected over many decades.
But why does the Lacoste polo shirt feel so comfortable on your own skin? This is due to a special way of processing the cotton. The high quality cotton is woven using a unique technique on a circular loom to form Petit Piqué. The result is an exceptionally durable and flexible fabric.
To “bring the polo shirt to life”, all parts are assembled by hand and the last step is to sew a braid on the shoulders and collar to give the lifestyle product even more durability.
The trademark of the fashion and lifestyle brand must of course not be missing. The small crocodile that decorates Lacoste’s garments is made individually and intricately. 1200 stitches are needed to make the crocodile.
All working steps together form a real work of art and an unmistakable product of fashion, lifestyle and lifestyle.
As part of the Crocodile Road to Roland Garros and the French Open in Paris, Lacoste is giving away an exclusive VIP package including VIP tickets, backstage access, hotel, flight, welcome package and much more. We will ask you a weekly competition question for several weeks. The prize will be raffled among all participants of our prize draw, which will be open until the 29th day of the competition. April 2018 is running. In addition, there is a great Lacoste product to win every week. This time it is a polo shirt in navy blue from the current collection of the cult brand and a René Lacoste book that tells the story of the company founder. You know the answer to our competition question this week? Post your answer on Facebook and with a bit of luck you’ll be the lucky winner. The competition runs until Sunday, the 1. April 2018.