World Sport News

The ATP will change the logo for the fourth time since the Open Era. Starting next year, the Association of Tennis Professionals will be appearing with a new look.

With a new marketing campaign and new Logo the ATP will appear starting from the year 2019.

This is the fourth time since 1972 that the Association of Tennis Professionals has changed its logo. But that is not all. The entire appearance of the ATP is to shine immediately in a new look.

These include even more intensive marketing of men’s tennis, new reporting formats and the introduction of new regulations for the 63 tournaments, which will be held throughout the year on all continents.

“The innovative and ambitious changes will allow us to reach and involve sports fans around the globe even more. The focus is on hardcore fans, but also on fans who so far only follow the finals or grand slams,” explained ATP President Chris Kermode in a first statement.