“Insurance becomes improvement”is the slogan for the Smart Insurance products of Generali Deutschland AG. It’s about taking precautions instead of losing out.
For example, the Generali Vitality programme helps people to live healthier lives. Those who take part in the programme, for example, are active, exercise and exercise, do not smoke, buy healthy food or attend preventive appointments, receive benefits from partner companies and Generali itself. This way, those who strive for a healthy lifestyle will be rewarded.
Angelique Kerber and Generali have expanded their cooperation since October 2016 and the Kiel-based brand ambassador supports the Generali Vitality programme. As part of the cooperation, it has also worked for “Generali bewegt Deutschland” to motivate people to walk and move together with the insurer. Generali has become a sponsor of the national marathon events in Berlin, Frankfurt/Main, Cologne and Munich and supports 20 regional running events throughout Germany.
Kerber’s face in the Generali commercial:
According to Kerber,”the preventive idea behind Generali’s smart insurance products is convincing, because they” support a health-conscious lifestyle and help to avoid damage “.