Laver Cup: Godsick:”We want the Millennials”

Tony Godsick, Roger Federer’s manager, wants to secure the Laver Cup for the next 100 years.

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Tony Godsick was just as successful after the Laver Cup weekend as most of the fans: his expectations had also been exceeded – this was the conclusion drawn by the Federer confidant after the first Laver Cup, which he and his Swiss friend teamed up with their company Team8.You have to invest a lot of money to create a brand, bring a product to market and make sure that people have a good time,”Godsick said in conversation with sport360. com.

The Laver Cup’s playing system was a guarantee for success, and it promised excitement right up to the end.We want the Millennials, like everyone else,”he said.We want to pick up the next generation of tennis fans.With this shorter format, on two winning sets, that’s great.And if you play a third set as a tiebreak up to 10, like the ATP tour in doubles, you know you won’t sit there for five or six hours watching a match.”

We did a lot in the digital area “, Godsick is aware of his Clous:” The players in the dressing room, in the team room, how they interact, we were able to look at this via Socal Media “With the most diverse aspects and ideas.

After Björn Borg and John McEnroe, two of the big players, joined the team, Godsick hopes that his protégé will one day be on the edge of the field,”I hope Roger will become team boss, and I hope that Rafa will become team boss once in a while.The next generation is coming.Look at Sascha Zverev, the boy will be a megastar!Look at Nick Kyrgios, he’s already a star.And the Americans, there are Frances Tiafoe and many others.And there were some who weren’t there, but who saw the product and wanted to be there in the next few years and in the years to come.”

Even if the criticism was heard:”The goal of the Laver Cup is not to compete for the Davis Cup, Godsick assured – on the contrary:” Maybe it even helps because the players realize how great a team competition can be “The problem is that everybody in tennis – the ATP, the ITF – gets along with each other, but you always fight against each other”.And after the first Laver Cup, one could probably have asked every fan in the stadium whether this had succeeded – and would have received a “yes” as an answer.

Another point of the Laver Cup is to always play in a city where no ATP event would take place – like this year in Prague or next year in Chicago,”And maybe we’ll go to China or South Africa one day”.