tennisnet. com and Lacoste present the “Crocodile Road to Roland Garros” – learn more about the life of company founder and tennis legend René Lacoste in our new series and win an exclusive VIP package for the French Open as well as weekly prizes from the sports and lifestyle brand.
René Lacoste and its clothing and lifestyle brands are among the hottest brands around the globe. The Frenchman, born in 1904, was not only a perfectionist in life as a fashion designer and world-renowned entrepreneur.
As a tennis player, too, the perfect game and success were at the top of his personal priorities. The painstaking work on his tennis game made him one of the best tennis players of all time. Lacoste won three French Open titles in his hometown and several other tennis court titles.
Leaving nothing to chance, the elegant player took notes about his opponents and kept them in a notebook. In order to become even better and generate maximum success, Lacoste developed its own club models and tested them on a green wall in Saint Jean de Luz on his family’s Chantaco golf course.
After his career as a professional tennis player, which he had to quit due to illness at the age of 25, Lacoste devoted himself to his second passion – fashion.
The Lacoste fashion label was created, which is still laid out as a luxury product in the shop windows of the boutiques more than 80 years later. In 1933 the meticulous worker founded the company and gave his fashion the distinctive logo. A crocodile adorns the various items of Lacoste clothing. But why a crocodile?
Already during his active tennis career, the French Davis Cup player attached great importance to aesthetics. Before a match against Australia in 1923, Lacoste made a bet with his Davis Cup captain. For a victory against the Australian James Anderson, Lacoste demanded a suitcase made of crocodile leather. Lacoste lost the game and thus also his wager; the nickname remained to him:”Le crocodile”.
Four years later, Robert George drew a crocodile with a wide open mouth for his good friend René Lacoste, who from then on wore the crocodile as a logo on his shirts and ran up to the tennis courts of the world. When Lacoste, the fashion designer, emerged from the professional tennis player Lacoste, the crocodile also adorned the Frenchman’s fashion line. The myth Lacoste in connection with the small, green crocodile on the chest was born.
At first,”Le crocodile” was only to be seen on white, plain polo shirts before further colours were added to the Lacoste-line range years later.
As part of the Crocodile Road to Roland Garros and the French Open in Paris, Lacoste is giving away an exclusive VIP package including VIP tickets, backstage access, hotel, flight, welcome package and much more. For this purpose, we will ask you a weekly competition question for several weeks. The prize will be raffled among all participants in our competition, which will run until the 29th day of the competition. April 2018 runs. In addition, there is a great product from Lacoste to win every week. This time it is a T-shirt from the current collection of the cult brand. You know the answer to our competition question this week? Post your answer on Facebook post and with a bit of luck you’ll be the lucky winner. The T-shirt competition runs until Sunday, 18. March 2018.
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