tennisnet.com and Lacoste present the “Crocodile Road to Roland Garros” – learn more about the life of company founder and tennis legend René Lacoste in our new series and win an exclusive VIP package for the French Open as well as great weekly prizes from the sports and lifestyle brand.
Born in Paris in 1904, René Lacoste became one of the most sought-after fashion icons in the world after an active and successful tennis career.
Above all his simple but nevertheless high-class style survived the decades and produced a legendary piece of clothing. The Lacoste polo shirt.
Initially kept in plain white, various editions of the polo shirt developed. Different colours and patterns mix under the fashion line – without losing the original appearance. The original design of the L.12.12 polo shirt is still in great demand today and can be found in many boutiques and clothing stores.
Actually, the polo shirt had a simple function: it should be a pleasant outfit for playing tennis. However, company founder Lacoste also introduced the polo shirt to society and made it a classic. The original version of the fashionable garment celebrated its first appearance in 1933.
It is above all the workmanship of the different materials that makes the wearing comfort so appealing. The breathable piqué fabric made of high quality cotton provides a pleasant feeling on the skin, the collar provides the necessary respectability and at the same time offers protection against sunburn on the neck. Lacoste filed the patent for the invention as early as 1933. From the beginning the polo shirt was a hit on the tennis court and made short sleeves acceptable. As well off the square and in the wardrobes of society.
Now Lacoste is celebrating its 85th anniversary with a selection of polo shirts and iconic designs from the fashion company’s archives. With a touch of modernity, the new old polo shirts look great in any situation – but the Lacoste DNA is always faithful.
The fact that Lacoste is one of the leading fashion companies is proven by the signing of the superstar and twelve-time Grand Slam winner Novak Djokovic as a new family member. The new “crocodile” has its own signature line on the world’s tennis courts and is leading the fashion line.
Since its foundation in 1933, Lacoste has proven that it can play with and successfully process all fashion codes – without losing its sporty elegance.
As part of the Crocodile Road to Roland Garros and the French Open in Paris, Lacoste is giving away an exclusive VIP package including VIP tickets, backstage access, hotel, flight, welcome package and much more. We will ask you a weekly competition question for several weeks. The prize will be raffled among all participants of our competition, which runs until April 29, 2018. In addition, there is a great Lacoste product to win every week. This time it is a polo shirt from the Lacoste collection in black and white in size M.
You know the answer to our competition question this week? Post your answer on Facebook and with a bit of luck you’ll be the winner. The competition runs until Sunday, 22 April 2018.
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