NBA: Dallas Mavericks with new name in China

The Dallas Mavericks with German basketball superstar Dirk Nowitzki have given themselves a new nickname – at least in the Middle Kingdom. As the club from the NBA announced, the Mavs are now called “Lone Ranger Heroes”in the Chinese language area.

Since last September, Dallas had been working with the Chinese Internet company Tencent Sports to find a better translation of the nickname. Until now, Dallas was known in China as “Little Cows”. In Dallas, Wang Zhizhi became the first Chinese player in the NBA in 2001.

This is the beginning of a new chapter in the long history of the Mavericks in China,”said club owner Mark Cuban:” We are writing history by giving our Chinese fans the opportunity to redefine our identity “.