Olympic Games 2018: IOC: Olympics reaches one-third of the world’s population – US market weakens

The Olympic Games in Pyeongchang allegedly attract a great deal of attention worldwide. More than five billion people around the world have access to the Winter Games via media platforms, said Timo Lumme, IOC Marketing Director in Pyeongchang.

A good 30 percent of the world’s population would have already received broadcasts of the 23rd World Cup. Winter games. The opening ceremony was followed by 300 million people.

The live broadcasts from Pyeongchang had risen by 14 hours compared to the Winter Games in Sochi in 2014 and had thus reached a record high in Olympic history.

“Consumption is increasingly shifting from linear television to digital platforms,”said Lumme. The TV markets in Korea and China, which are important for the games in Pyeongchang, achieved good ratings, and the response to the screens in Europe was also satisfactory.

TV ratios in the USA are falling. According to reports from US media, the media giant NBC reached an average of 23 million viewers per night during the first week via the TV stations NBC and NBCSN and its online streams.

This corresponds to a 16 percent decline in the number of channels that can be received by TV in comparison with 2014, and eight percent for all channels combined.

NBC had paid 7.56 billion US dollars (approximately 6.1 billion euros) for media rights in the USA for the period from 2021 to 2032. According to Beaobchang, the declining quotas have to do with the moderate performance of the US team in Pyeongchang.